The purpose of this research aims investigate whether front line personell are brand carriers who can affect the customers brand experience. This present study focuses on commercial Fitness centers in Kalmar. Like brands, training is taking part in people?s everyday lives; Fitness centers are offering the customer a wider range of group training.This thesis is based on a qualitative approach whereby eight interviews have been carried out with two members of the board and six employees of the front line. Additionally, this thesis is also based on three focus groups with four customers, representing the majority of each Fitness centers.The research findings highlight that the front line employees are very important as they are seen as the brand; therefore the front line employee?s personality and behaviour will influence the customer?s view of the brand.

The aim of this study is to investigate where and why the fitness clubs, Sats and Friskis & Svettis in Stockholms county, choose to locate their facilities in certain places and which their primarily targetgroups are. Furthermore, the aim is to gain knowledge of people?s health status in areas where the facilities are located, in order to see if they are located where exercise is most needed. Interviews were conducted with members of the fitness clubs but also with non members, i.e. people who lived in areas with an absence of fitness facilities.

The aim with this Essay is to examine the two most read magazines in Sweden covering the areas of exercising, fitness, bodybuilding, diets and ?wellness? ?Fitness and Body. Fitness?s target group is predominantly woman, while Body is almost exclusively read by men. The analysis is first done quantitatively, by systematically categorising the contents of the magazines.

The purpose of this thesisis to examine the female body ideal of the Swedish fitness blogs and how it is reproduced. To answer the research question five of the most read female fitness blogs were chosen for a critical discourse analysis. The results show that pictures is an important communication event. The ideal is reproduced by representing bodies with desirable attributes in environments and poses that communicates positive feelings. There is a dialectic relation between picture and text in each published post.

The purpose has been to investigate leisure-time centers actual work on children with attention deficit disorder. In addition, the study strives to make leisure-time centers way of working, in relation to their assignments, visible. The study has also compared how the leisure-time centers work and what the research says. The survey was conducted with the help of three exploratory interviews with pedagogues and three-piece observations at the leisure-time centers. It was carried out at three different schools in two counties in Sweden.The results of the survey show that the schools are trying to create clear procedures, though the centers succeed with this in varied degrees.

The purpose has been to investigate leisure-time centers actual work on children with attention deficit disorder. In addition, the study strives to make leisure-time centers way of working, in relation to their assignments, visible. The study has also compared how the leisure-time centers work and what the research says. The survey was conducted with the help of three exploratory interviews with pedagogues and three-piece observations at the leisure-time centers. It was carried out at three different schools in two counties in Sweden.The results of the survey show that the schools are trying to create clear procedures, though the centers succeed with this in varied degrees.

The purpose has been to investigate leisure-time centers actual work on children with attention deficit disorder. In addition, the study strives to make leisure-time centers way of working, in relation to their assignments, visible. The study has also compared how the leisure-time centers work and what the research says. The survey was conducted with the help of three exploratory interviews with pedagogues and three-piece observations at the leisure-time centers. It was carried out at three different schools in two counties in Sweden.The results of the survey show that the schools are trying to create clear procedures, though the centers succeed with this in varied degrees.

The aim of this study was to examine if it was possible to improve fitness and strength in young ice hockey players with help of a training programme based on functional training and aerobic training. The training programme was performed on Halmstad Hockey U-16 team where 17 boys participated in the study. We performed the training in a period of sex weeks with three training occasions each week. These consisted of two functional training sessions and one fitness session. In the beginning we emphasized the importance of a correct performance and technique.

The purpose of this essay is to describe and analyze how three leisure centers in Örebrocounty are working with gender issues. Our research questions are:What is Machofabriken? How do leisure centers in Örebro county work with equal treatment?In which way do leisure centers in Örebro county work with Machofabriken?s material? Howcome the recreation centers in Örebro don?t use Machofabriken?s material to any greaterextent?We have focused on masculinity oriented gender projects at three leisure centers. We didsemi-structured interviews with three recreation leaders who have all been educated inMachofabriken. The interviews were analyzed based on terms that are central in genderequality and masculinity research.

Syftet med studien var att undersöka upplevd motivation hos tävlingsaktiva inom fitness. Sex semistrukturerade intervjuer analyserades med en abduktiv tematisk ansats. Den teoretiska utgångspunkten var Self-Determination Theory (Deci & Ryan, 2000). Resultatet delades in i fyra teman: Fitness som livsstil, Målsättningens betydelse för tävlingssatsningen, Upplevd valfrihet i fitnessutövandet samt Identitetsskapande inom fitness. Resultatet påvisade en spridning i informanternas tal vad gäller motivation.

ABSTRACT Background: Health and ill-health are multifaceted concepts. Previous research has shown that physical activity and the level of cardio respiratory are important parts of leading a healthy lifestyle. Possibly, it?s so important that the Occupational Health Service should focus even more on this.Aim: The aim was to investigate if there was a relationship between the level of cardio respiratory fitness and self-rated health, and between the level of cardio respiratory fitness and physical and mental ill-health.Method: The study was conducted using a quantitative method in the form of a cross sectional study. Data was collected from an Occupational Health Service, containing answers to a questionnaire on work environment and health and test values ??from completed cycle fitness tests.

Problem:Vilken funktion/roll spelar varumärket hos en subkultur? På vilket sätt använder en subkultur varumärket som en kulturresurs? Vad finns för samband mellan subkulturens värderingar och varumärkens inneboende värderingar? Syfte: Uppsatsens syfte är att öka förståelsen för subkulturen fitness och dess sätt att använda varumärken. Metod:Två fokusgruppsintervjuer genomfördes för att lyfta fram attityder och värderingar i subkulturen fitness. Slutsatser: Inom fitnesskulturen råder en fixering vid kroppsideal och runt träning. Träningen är en stor del av medlemmarnas liv och de tar träning på stort allvar.

Several cities have implemented various projects to improve traffic safety in city centers.During 1970s and 1980s the city centers changed as the suburbs grew and large shopping centers were located outside the center. At the same time, several projects were initiated with construction of pedestrian streets and restriction of traffic in the center. In year 1994,shared-used areas were introduced in Sweden and these areas are often used in center environments.In Sweden, municipalities are responsible for integrating security in public places and in comprehensive plans and detailed development plans. The National Board of Housing,Building and Planning is the authority for administrating planning issues and develop general guidance about planning. Traffic is one of their key issues, although today there are no concrete guidelines from the National Board of Housing, Building and Planningfor the design of traffic safety in city centers.Traffic safety in city centers affects many people because the city center is a public place.It is therefore important that there are current guidelines available that are helpful for changes and improvements in traffic safety in the city center.The purpose of this report is to formulate guidelines for planning city centers from a traffic safety perspective.

Background: During the last decade physical activity among Swedish adolescents has decreased. Changes regarding physical fitness can also be seen, for instance the cardio respiratory capacity has decreased mainly among young men while muscular capacity has decreased in both genders. Physical inactivity and impaired physical fitness are both important health related parameters. 18-year olds have fulfilled their physical development and are physically on top of their development, it makes this group interesting to examine. Objective: The aim of this study was to investigate differences between physically active and inactive young men and women, concerning cardio-respiratory fitness, muscular fitness and balance.

Visitor Centers were first established at various national parks in North America. Most Visitor Centers were built in the ten-year period following 1952. The purpose of the Visitor Centers was to welcome visitors and enhance their experience of the national parks. Today there are Visitor Centers all around the world, connected to different places or attractions. Many of the Visitor Centers that exist today, especially those in the national parks in North America, were built during the information society.